Branding

Business Branding and Re-branding

Refresh your image and refocus your energy – V.N SEO Search can show you how. Your image may be tired, out of date or it may not reflect what you do anymore. If the sector you work in has gradually changed over the years or your company pursues different work to that which it did in the past your existing branding may no longer match your business sector. These are all perfect reasons to update your branding. If you wish to actively change the direction of your business away from…

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Backlinks Blogger Outreach Conversion Rates Search Engine Optimisation Social Media

Day 1 – Why you should be using Social Media NOW!

Day 1 – Why you should be using Social Media NOW! Hey, here’s your day 1 session with some background information on the explosion of social media, and why you should be using it now! The questions many of my clients are asking (you will probably be asking too) are: “How can social media work for ME,” “What role does social media play in my business?” or more importantly, “How can I generate ROI?” Now, these are 3 very obvious but important questions that we all must ask before investing…

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Backlinks Blogger Outreach Conversion Rates Search Engine Optimisation Social Media

Top 10 Twitter Tips

Increase the Effectiveness of your Twitter Marketing If you’ve not heard of Twitter in 2012, WHERE HAVE YOU BEEN!? Twitter has been a popular social network for many, but over the past 2 years the amount of users has exploded!  There are around 1 million Twitter accounts created every single day!  So if you’re new to Twitter or just not sure how best to spend your time on this short-but-sweet social network then listen up for my Top 10 Twitter Tips! 1. Share relevant content  – This may be an obvious…

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Backlinks Blogger Outreach Conversion Rates Search Engine Optimisation Social Media

Top 10 Twitter Abbreviations You NEED To Know

We all know that you can only 140 characters per tweet on Twitter, which for many is pretty restrictive.  This puts pressure on tweeps to communicate more effectively and condense down their content into bite sized chunks.  The natural product of a 140 character limit is the  abbreviation of  commonly used words to free up space for more important content. You may have come across some of these already….weather you know what they mean or not is a different matter!  When I first started using Twitter many years ago, I…

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Backlinks Blogger Outreach Conversion Rates Search Engine Optimisation Social Media

Thursday 5th January – Social Media Marketing News Roundup

After reading so much great content on the net, and many tweets and Facebook posts later I really wanted to show you (my readers)  a snapshot of my favourite worldwide social media news.  So I will be posting here several times per week with stories in social media, tech, apps, mobile, internet marketing, web design and many other related niches. Here is my roundup of news for today! Why the Social Media Revolution is Annoying, yet Powerful | Social … socialmediatoday.com1/4/12 First off, let me start by saying Happy New…

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Backlinks Blogger Outreach Conversion Rates Search Engine Optimisation Social Media

The Social Media Lifecycle

The data in the infographic below helps show the social media lifecycle that includes monitoring, analytics, engagement, reporting, and collaboration as part of a feedback loop (courtesy of data collected by uberVU).   The process used for accomplishing business objectives with social media needs to start with setting a goal then using resources and activities to work toward that goal with measures in place to determine how that goal will be achieved.  This processes needs to repeated over and over when integrating social media into any business. This info graphic…

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Backlinks Blogger Outreach Conversion Rates Search Engine Optimisation Social Media

The Social Help Desk Revolution

The social help desk may just be a game-changer for your business.  An increasing number of customers are turning to social media site for real-time customer service.   There’s one thing I hate the most about customer service, and that’s having to wait for an answer. It’s not uncommon to be waiting for a couple of days or even weeks before you get a response.  Being able to offer real-time support is a massive advantage to satisfy your customers in a swift manner, but will also give you an insight…

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Backlinks Blogger Outreach Conversion Rates Search Engine Optimisation Social Media

The 10 Mistakes You Are Making On LinkedIn – How to Kill Your Credibility

There are some things on LinkedIn that you just shouldn’t do, it’s not the place to be posting your party photos or leaving ‘what I just had for lunch’ status’! LinkedIn is a professional social networking site for professionals, some people seem to forget that sometimes, and then wonder why they can’t generate any leads from LinkedIn (Click here to find out 3 Way to Use LinkedIn for Lead Generation). I urge you to carefully read the ‘10 mistakes’ below, and to make absolute certain you do not slip up…

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Backlinks Blogger Outreach Conversion Rates Search Engine Optimisation Social Media

[Step 6] – Evaluate – 6 Steps to Social Media Success

Businesses are struggling with how to evaluate their social media campaigns to determine weather all the work they are putting in has actually had a beneficial effect and achieved the goals set out in their strategy.   If you have been following my 6 Steps to Social Media Success blog series, then you should a clear idea on setting goals and optimizing your results but let’s think about the bigger picture to understand the obvious and sometime unseen benefits of the campaign as a whole.  Evaluate your campaign every 6-12 months…

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Backlinks Blogger Outreach Conversion Rates Search Engine Optimisation Social Media

[Step 5] – Optimize – 6 Steps to Social Media Success

Optimization of your social media campaign is critical when spotting trends, identifying weaknesses and improving performance.   Looking back over the content you’ve posted and analyzing clicks, comments, shares and mentions (amongst other metrics) will really start to give you a good idea of what content is resonating with your audience.  If you’ve missed out on step 1-4 you can find the links below. Step 1 – Set Goals Step 2 – Listen Step 3 – Launch Step 4 – Manage Important Facebook Insights You will need to rack up 30…

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