Category: Social Media

After you have found your audience and have relevant social profiles in place with appropriate branding, launching your campaign is the next big step.  The idea of a launch is to grab the attention of your target audience and encourage them to interact with your business, letting them know who you are and what you do and how you can help them solve their problems.  There are many ways to do with, some of which I will explain below. If you’ve missed my previous articles in this series, you can…

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Listening to conversations online about your brand or business is a key part of social media success.    You wouldn’t just run out in the street shouting about your brand in the hope someone random passer-by will take notice and buy from you?!  The same strategy applies online; you need to find out where your customers are and what they are talking about to effectively join the conversation and add value.   You will then start to spot trends in your market and find out what the sentiment is around your…

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Why goals are important Setting clear goals/objectives is one of the most important activities when approaching any form of marketing for social media success.  Otherwise you have no way of measuring the success of your campaign.  Imagine running a race without knowing if there is a finish line, you are not going to know how far away it is or if you have crossed it yet!  The same applies with your marketing, if you do not set out with a goal or finish line in place, then you will have…

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Many of us happily surf the internet everyday, giving little regard to the safety of our personal details.  But what if they were to fall into the wrong hands?   You’ve all heard the horror stories of credit card fraud, pyramid schemes, phishing and identity theft to name but a few.  We often hold the mindset of “It will never happen to me”, that is, until it actually does!  So what are some of the biggest scams on the internet? According to the Internet Crime Complaint Center, yearly dollars lost grew…

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In todays world is pretty crazy how much time we all spend online!  With a ton of information out there and lightening quick internet connections (for some of us!) it’s no wonder that the average global internet user spends 16 hours online per month, and if you are from the US then that doubles to 32 hour per month! We all know how much of a drain social networks can be on our time.  Have you ever wondered how long you spend on Facebook? Well on average you spend close…

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There are certain rules you need to follow on Facebook to avoid alienating your audience.  I have previously posted articles highlighting Rule 1 & Rule 2,  I would recommend reading these articles right now! Now we’ve got your mindset fixed up and your content creation schedule sorted, let move on to Rule 3 – Never Ignore ANY of the comments on your Fan Page. Apart from the random spam comments your may receive, positive & negative comments need responding to as quickly as possible, usually within 24 hours.  This will…

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Posting updates to your Facebook Fan Page Timeline is essential for every business on Facebook, but many business owners haven’t even thought about a posting strategy and the sort of content their audience is interested in, which is essential to actually making progress and keeping your audience engaged. I come across many Fan Pages on a daily basis and one of the most common mistakes I see is constant push content.  This consists of promotional posts about their products or business that doesn’t offer any value to their fans and almost…

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“Build it and they will come” is a common mindset I have come across many times when consulting with small business owners and perhaps you may have once held this view. With limited knowledge of facebook, many business owners have approached in the wrong way. To set up a fan page (maybe with a handful of updates) and leave it for an extended time in the hope your fans will find you, is very wishful thinking.  Without proper knowledge and training I don’t blame them for this unproductive mindset. Thankfully…

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Chances are you’re either spending money or valuable time trying to get to grips with social media for your business.  Don’t worry you’re not alone.  So how much time do small businesses spend on social media?   43% of small businesses are spending 6 hours or more on social media every month – according to a survey of 462 small businesses by Vertical Response. This is what the researchers had to say….. “Our survey confirms that small businesses are understanding the value of social media,” said Janine Popick, VerticalResponse CEO/founder.…

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If you go about it the right way it is possible to build a website quick. In this article I will suggest some useful tips and steps you can follow to get your website up and running quickly. Use quality hosting. Website hosting has come down in price, but you need to avoid free or very cheap hosting.  Look for hosting companies that have a proven track record. This is extremely important because you cannot make money if your website is not online where people can find it. Consider installing…

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