The data in the infographic below helps show the social media lifecycle that includes monitoring, analytics, engagement, reporting, and collaboration as part of a feedback loop (courtesy of data collected by uberVU).
The process used for accomplishing business objectives with social media needs to start with setting a goal then using resources and activities to work toward that goal with measures in place to determine how that goal will be achieved. This processes needs to repeated over and over when integrating social media into any business.
This info graphic is a must read for all social media managers, marketers, community managers and anyone else who has an input on their social media strategy. Read more information.
Please leave comments below on what sort of processes you have introduced to get results using social media.